The 7 Deadly Sins Of Recruiting & Sponsoring in Network Marketing
Very oftten, in the excitement and nervousness of sharing your Home Business Opportunity with someone new, we forget the fundamentals of MLM recruiting, and as a result… we make HUGE mistakes.
We’ve all been there before (I know I certainly have).
However, if your home based business relies upon you successfully finding and recruiting other people into the company…
… there are some critical sales and Network Marketing recruiting fundamentals you must know in order to effectively grow your business.
MLM Recruiting – The Seven Deadly Sins Revealed...
1.) Speaking 90% Of The Time
Imagine having a conversation with someone where they spoke 90% of the time and you only spoke 10% of the time?
How would that conversation make you feel?
If it was me, I would feel that the other person didn’t care much about me and just wanted to talk about themselves the whole time.
One of the basic fundamentals of sales no matter what industry you’re in or what you’re selling, is that you should listen to your prospects more than you speak to them.
They say we have two ears and one mouth for a reason…. so it might be wise for you to consider listening twice as much as you speak when you’re in a sales meeting or while MLM recruiting.
2.) Never Asking Questions
Asking your prospect questions so that you can uncover their pain is critical if you want to successfully sell more product or recruit more distributors.
You’ve got to become a solution provider!
You (or your product) has to become a “pain pill” for their pain.
3.) Feature Dumping
“Feature Dumping” is when you only talk about the features of the product(s) and not the benefit or better yet the benefit of the benefit.
If you’re going to discuss the features of your product be sure to tie in a benefit that your prospect will receive as a result of the feature.
Otherwise, there is no point in listing out feature after feature.
4.) Never “Checking In” With The Prospect
“Checking In” with your prospect is similar to asking questions but it serves a slightly different purpose. It is really more about trial closing which is a critical element to successful MLM recruiting.
Make sure you stop to ask….
“Does this make sense?” Or…
“Are you getting this?” Or….
“Can you see how this would help you to achieve ________ ?” (the desired result...)
But in order to first identify their pain you’ve got to ask them questions and get them talking.
5.) Making Medical Claims
“People who are taking this no longer have to take their high blood pressure medicine.”
“and this one here cures fibromyalgia.”
In other words, making blatant medical claims that may or may not have the same result for other people.
These are the kind of claims that can get a good company into a lot of trouble.
So please…. be very careful with any medical claims. In fact, it’s better to steer clear of making medical claims altogether.
You’d be wise to even contact your company headquarters and speak to someone about what is and what is not appropriate to say about the health benefits of your products.
6.) You Don't Have A Story or Testimonial
Stories and testimonials are very powerful ways to illustrate to your prospect the benefits of the products.
It demonstrates that there are other people just like your prospect who are out there right now achieving similar results because they said “YES” to the decision you’re prospect is about to make.
So if you really want to take your MLM recruiting to the next level then you need to start incorporating stories into your presentation.
It’s called “social proof” and there is almost nothing more effective than social proof when it comes to getting someone to say “yes” to your offer.
7.) “I’m Not A Fan Of This Product”
Now maybe you’re thinking….
“But I'm just being honest!”
You’re right, however, instead of saying “I’m not a fan of this one”, you might say….
“I don’t use this particular product, but I know a lot of people who do and really like it!”
The bottom line is this, if you want to get really good at MLM recruiting then you need to only speak positively about your company products, even if one of them may not be to your liking.
Now That You Know The 7 Deadly Sins of MLM...
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