8 Reasons You Need a Business Coach

So, you made the leap from employee to business owner. Congratulations, you’ve just entered the ranks of becoming a soon-to-be entrepreneurial failure or a startup success.

Now, the question becomes how do you stay alive and pay your bills as a new business owner? After all, being a subject matter expert in a particular job is one thing, being a generalist for an industry is something else entirely.  You now have to be a jack of all trades whereas as an employee you were a master of one job.

There comes a point where stagnation sets in. You can take yourself only so far without the help of others. Hey, it happens. Consider it part of the startup lifecycle.

Enter the business coach. There isn’t anything else where you will receive 100 percent dedicated attention to you. A business coach is somebody who helps you move from where you are to where you want to be, and does so by solely focusing on you and your goals.

“If you are not clear on your vision, then every single opportunity will distract you and impede your progress,” says Tracy Cherpeski, an entrepreneurship and wellness coach.

After all, you’ll never really know what you’re capable of until there’s someone to push you outside your comfort zone. Just ask any professional athlete. If a business coach is something you’ve thought about recently but aren’t quite sold on getting one yet, here are four reasons why I recommend you should:

1. To brainstorm brilliance

There’s a common saying that goes, “no one person is smarter than all of us.” In other words, the collective power of many is greater than the single power of one, which speaks to the value a coach brings in brainstorming new ideas. However, it is a give and take relationship which can at times be precarious.

Anybody can go online and find brainstorming software for free with the goal to generate genius.  But in a business relationship a coach will give you ideas and direction that will stretch you and take you out of your comfort zone.  It is up to you to take that guidance and implement that into your business.  Sometimes it takes a new perspective to see an existing connection.

2. To bounce ideas

Nowhere else do you find somebody completely and solely dedicated to acting as your own personal sounding board. A coach — a good coach that is — pushes out all thoughts from his or her own brain to be present and just listen to you. This allows the coach to ask powerful questions that will unearth preconceived values and notions that you probably would not discover on your own.

The best part about this is that your coach offers zero judgment. Unlike the local rumor mill in your neighborhood or office, it’s not a coach’s responsibility to justify your position, but rather to suspend judgment in such a way that guides you toward your own goals.

3. To be accountable

Isn’t it strange how easy it is to break the promises we make to ourselves, but not so easy when we involve other people? A coach serves as an accountability partner who challenges you to be strategic and develop your goals while aligning your efforts toward achieving them.

4. To receive guidance

A business coach will challenge your thinking, goals and willingness to grow. As somebody who has “been there, done that,” a coach also acts as a role model because of the experience that he or she shares with you. Additionally, a coach has unique insight that broadens your business awareness.

Think of it this way: When go to Ikea and buy a new piece of furniture, you get excited at the thought of how it will look in your house, but then you get a little disheartened at the thought of having to assemble all those pieces to get to the finished product.

So what do you need? Directions. You need guidance on how to get you from where you are to where you want to be.

The key metric for success from coaching isn’t so much the cool technical tools you learn — those will become obsolete in roughly 12-18 months. The value of coaching resides in the mental tools the you learn that help you navigate toward success both inside and outside of the business world.

7. No BS

Because your coach is a paid advisor and not a friend, he or she will tap your shoulder on the occasions where you need to be called out. Friends, family and even colleagues are often hesitant to do this because they have a multi-faceted relationship with you and want to keep up the “warm fuzzies” in your relationships. The coaching relationship is aligned around helping you to succeed, which gives your coach more freedom to be honest and helpful.

8. No judgment

On the other side of the coin, you need to be brutally honest with your coach, because there should be no judgment. You don’t have to worry about hurting someone else’s feelings or being vulnerable. You have more liberty to deep-dive into the nitty-gritty of your moods, challenges, etc. because you know that he or she will help you to work through those, without having to worry about it being awkward at the next family dinner or event.

In Summary

Every athlete and every top performer uses a coach to bring out their best. Why don’t you?

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Cecelia wanted to Take Charge of her own destiny so she incorporated herself as a business in 2003.  She knew that network marketing was the right business for her because it offered low startup costs, played to her strengths; and it is portable and highly profitable if done right. With each company she tried she always struggled with business building – finding leads/prospects and creating the automation her upline talked about.  That’s when in 2008 after getting laid off from her job she put her Masters Degree in Marketing and Information Systems to work. Through her search efforts she found a company that taught her how to leverage the Internet and the power of Social Media to consistently build an endless list of qualified leads and prospects that are interested in what she has to say and what she has to offer. She learned how to make people come to her using the Attraction Marketing Formula.  Now a home business owner Cecelia’s mission is to empower her customers, clients, members, partners and friends with the opportunity to Take Charge of their own lives and create their own financial futures.