Six Proven Advertising Templates You Can “Swipe and Deploy” Starting Today

Creativity is overrated. This is especially true when it comes to advertising. Don’t take it from me, though. In the famous words of advertising legend David Ogilvy… “It is useless to be a creative, original thinker unless you can also sell what you create.” Harsh? Maybe. But he has a point: creativity alone doesn’t sell. Here’s…

Continue Reading →

How to Turbocharge Your Sales Through the Art & Science of Storytelling

There’s a boatload of dough to be made through the timeless art of spinnin’ a proverbial yarn. Don’t believe it? Hey, people still line up in droves to see stories on the silver screen. In fact, did you know that total box office revenue in 2016 was $11.3 billion, domestically? Likewise, 2.71 billion books were sold in 2016. So…

Continue Reading →

The Seven Rules of Effective Goal Setting (& the Six “Blocks” Keeping You from Success!)

How much progress have you made on your business this year? Specifically, by what percentile are you growing (or missing the mark)? Not sure how to answer? Well, are you measuring your progress against a predetermined standard, such as your own personal goals? If yes, that’s fantastic! If, on the other hand, this is a sore…

Continue Reading →

A ’Caveman Simple Way’ to Run INSANELY Profitable “Ads” on Social Media WITHOUT Advertising

By Ferny Ceballos There’s a term in the advertising world used to refer to someone who’s learned to ignore ads on websites and social media to the point where their brain literally refuses to see, acknowledge or process information in banner ads. The term is “banner blindness.” It’s the one type of blindness we are…

Continue Reading →

The Four Primary Facebook Advertising Objectives

Facebook traffic is a fantastic way to grow your business, and there are plenty of tricks you can use to get more leads, more sales, cheaper likes, and cheaper clicks. But to develop a solid foundation for building and advertising your business, you need to first understand the basic building blocks of Facebook ads. Today’s…

Continue Reading →

The Right Mindset for Paid Advertising

Let’s talk about the mindset you need to adopt regarding paid advertising for your business. So, in case you don’t know me, I work with EMP and run the majority of our paid traffic. We spend lots of money on campaigns, and I’ve had the good fortune of being able to see data from those campaigns…

Continue Reading →

How to Harness Your Prospects’ Unspoken Desires to Exponentially Increase Your Marketing Effectiveness

What are weight-loss programs really selling you? Is it… Tedious calorie-counting plans and shakes that cause inexplicable gastrointestinal symptoms? Sore joints, shaky knees, and the inability to walk down stairs because you did too many squats? Newfangled machinery, puddles of sweat, physical exhaustion, and mat herpes? …of course not! Instead, they’re selling you on… Six-pack abs, jealous coworkers, and that elusive…

Continue Reading →

How to Leverage the Five Levels of Market Awareness to Dramatically Increase Your Advertising ROI

Can taunting your audience make for an effective ad campaign? Legendary copywriter Eugene Schwartz sure thought so, running an advertorial with the following headline, back in 1967, in newspapers and magazines across the country… DO YOU HAVE THE COURAGE TO EARN HALF A MILLION DOLLARS A YEAR? Youch! The ad was a tremendous success, though, running for a number of years. Such attention-grabbing…

Continue Reading →

How to Use Stories to Sell and Recruit

By Vitaly Grinblat Stories are the single most powerful way to communicate, which makes them an indispensable tool in your sales process. Put simply, if you want to sell more effectively, then you need to cultivate the skill of crafting compelling stories. Don’t worry if you’re not the “creative” type… In this post I’m going…

Continue Reading →

The 7 New Rules of Facebook Traffic for 2017 (and Beyond!)

It’s no secret that Facebook is, by far, the most popular social media platform in the world, which also means it’s your single largest opportunity to connect with hot prospects in your target market. But, there’s a catch. And here’s where most people go wrong… They expect what worked yesterday to work again today. Unfortunately,…

Continue Reading →

Page 1 of 3