5 Strategic Steps to Successful Traffic Generation
Let’s talk first about the basics of traffic. There are two types of traffic generation strategies: Free and paid. What you must know is that there is NO such thing as free. There is ALWAYS a cost of time and or money. Consider this carefully: your time is always going to be more valuable than your money…
4 Email Marketing Lessons from the Greatest Advertising Campaign of the 20th Century
Do you brush your teeth?Chances are strong the answer is “yes!” And if you include yourself in the category of regular toothbrushers…. You have ONE man to thank. An advertiser, as it happens, who made an INSANE amount of money selling the newfangled idea of dental hygiene. Yup, it’s true. As crazy as it sounds…
6 Ways to Get Rapid Engagement with Your Fans and Followers
Everyone’s addicted to it. You can’t go anywhere without seeing it. And love it or hate it… It’s here to stay. What am I referring to? Social media, of course! It’s no secret that people are buried in their phones on Twitter, Facebook, Instagram, YouTube, etc., while they’re stopped at a light, at the park…
3-Bucket Strategy to Exponentially Scale Facebook Ad Campaigns
If you gave Facebook a dollar and got $1.18 in return… …you’d give Facebook as many dollars as possible, right? This is what we call “scaling.” And believe it or not, it’s the single most challenging aspect of any traffic campaign. Because just because a campaign is successful with a budget of, say, $10 a…
