The 90 Minute Blitz Formula: 4 Steps to Produce More in Your Business in 90 Minutes Than Most Produce in One Week!

By Kate McShea

You can learn all the latest social media “tricks,” uncover the hottest new “hack” to generate leads, or discover the next “secret” traffic strategy…

But unfortunately, learning all of these “hot tips” doesn’t mean a thing…

…if you don’t make the time to actually IMPLEMENT them into your business.

I find that most business owners (myself included when I first started out) already have access to more-than-enough information to grow a successful business.

The training, tools, and resources are already at their fingertips, yet so many businesses are constantly stuck in the “red zone.”

And here’s the rub…

Businesses don’t fail due to lack of information…


In reality, they fail due to lack of consistent implementation.

Especially if you’re still working a full time job, have kids, or just plain want to have a life outside of your business…

Finding the time to consistently take action on your business daily can be super tough.

Sure, you’ll hear the “Top Dogs” out there preaching that if you truly want to succeed in your business, you’ll make the time to be consistent, daily.

And sure, there’s some truth to that.

But what if there was a formula you could use to take more action in one day than most do all week?

This would enable you to focus on other profit producing activities in your business, or finally get a chance to hang out with your family, rather than being locked up in your office every single morning or evening.

Well, there is such a method of 10x’ing your production, which I like to call…

“The 90 Minute Blitz Formula”


By definition a blitz is “a sudden, energetic, and concerted effort, typically spent on a specific task.”

Think of blitzing in your business like a pre-planned method of attack to help you produce more in much less time.

The cool thing is, this strategy works for every aspect of your business, from shooting videos, creating blog posts, recording podcasts, calling leads, writing emails, to whatever tasks you need to “mass produce” for the entire week.

So instead of shooting one training video per day, why not shoot all 7 videos in 90 minutes or less, right?

Think of it like shopping at Costco…


The majority of people don’t just swing by Costco just to grab a dozen eggs and a gallon of milk…

…no way!

People plan ahead to shop at huge discount retailers like Costco and Sam’s Club, so they can get more accomplished in less time by buying everything all at once, in BULK!

Hey, let’s face it: buying 10 lbs. of chicken in one trip versus buying 1 lb. of chicken every single week, or every other day, at the local grocery store saves time, effort, and money.

The 90-Minute Blitz Formula has worked wonders for my business and I know it’ll do the same for you, if you’re willing to try it out!

Okay, let’s dive in, shall we?

How the 90-Minute Blitz Formula Works…

First, it’s important to clearly identify profit-maximizing activities, which are essentially anything that will create real monetary results in your business.

Hint: watching webinar replays or checking your email don’t count!

If you’d like help identifying tasks that produce the highest ROI, read my post on…

How the “DIY Movement” is Keeping Home Business Owners Broke!

Now let’s get into the nitty-gritty mechanics…


This first step is critical if you want to effectively “bulk produce” tasks that you would normally do on a daily basis in one fell swoop.

Consider scheduling a 90-minute to 2-hour block of uninterrupted time each week, or each month, to blitz.

For example, if I want to shoot 10, 5-minute videos in one week, I know I need to block out at least 60 minutes to shoot those 10 videos in one day.

My favorite day of the week to blitz is Monday, but a lot of my students choose Sunday afternoons because they work full time.

So simply choose whatever day and time works best for you, whether it’s at the crack of dawn or in the middle of the night.


To maximize your time, plan the activities or content topics the night before.

If you’re…

  • Calling leads, make a list of names and numbers
  • Writing blog posts, create brief outlines
  • Recording videos, have your scripts ready to go the night before
  • Interviewing people for your podcast, schedule all your interviews for the same day AND make sure you’ve prepared your questions ahead of time!

Bottom line: if you don’t have your activities or topics prepared in advance, it defeats the purpose of Blitzing.

You’ll end up scratching your head for 2 hours, trying to figure out exactly what you’re going to do in your 90-minutes, and before you know it, your time window will elapse with nothing to show for it!

So be prepared!


This step is one that a lot of people neglect, and it really slows you down come crunch time.

You need to make sure everything is set up and ready to go!

You don’t want any last minute impediments to maximizing your time and taking massive action.

For instance, if you’re following up with leads, have your call sheet ready and next to your phone.

If I know I’m video Blitzing, then I will have my lights up, tripod ready, microphone charged and scripts ready to go the night before.

Just like planning your content topics, setting up any equipment you need to minimize your prep time on your “Blitz Day” really helps!


Nothing is worse than a dreadful knock on your office door when you’re set up and ready to Blitz.

If you answer the door, or the phone, or that “urgent” email or text message, then before you know it 2 hours have gone by, you’ve lost all your momentum, and you’re back at square one!

In order to Blitz effectively so you can produce more in your business, you must have NO interruptions or distractions!

Have someone watch your kids for a few hours, set your cellphone to airplane mode, shut off social media, and tell your family you are in “work mode” to avoid any interruptions.

Do whatever it takes to stay on track with your plan of action until all your tasks are complete.

Here’s another tip that works well for me…

Set up a timer so you can more easily focus ONLY on the things you planned to focus on.

No watching trainings!

No checking email.

And certainly no checking Facebook!


Do whatever is necessary to make the action happen.

Will Blitzing Work for You?

Like any method or strategy, you’ve got to test this 90-Minute Blitz Formula for yourself.

If you’re a person who actually likes to shoot one video or blog once a day and that works for you…then, by all means, keep it up!

Don’t change what’s working!

However, if you have limited time in your week and can’t seem to get everything done, then test this strategy out.

You never know, this just might be the method that gets you over the hump and keeps your business thriving.

How I Went from Struggling to Multiple Six Figures

I spent my first entire year online overwhelmed, confused, and not making ANY progress or sales in my business.

Now, just two-and-a-half years later, my husband Andrew and I have, through consistent application of the 90-Minute Blitz Formula…

Generated over 75,000 leads and earned over $850,000 online.

Our breakthrough came after combining a weekly Blitz with a profitable traffic strategy.

You need both to succeed.

After all, while productivity is a HUGE part of the equation…

You also need to ensure you’re investing your time implementing a proven strategy to generate traffic and leads in order to start generating sales and commissions.

Makes sense, right?

So, without further ado, here’s my exact 3-step traffic formula…

  1. Create 30-Second Teaser Videos, targeting Fans on Facebook
  2. Direct viewers to a conversion-optimized blog post
  3. “Retarget” everyone who watches the teaser video or reads the blog post with an opt-in offer

If that sounds complicated, don’t worry!

It’s actually pretty simple once you’ve done it a time or two.

And in just a moment, I’ll tell you where you can check out a free step-by-step tutorial showing you how to get started with just 90 minutes per week and $10 to start.

We made six figures our first year after implementing this strategy, and it’s still how we drive traffic to our business today.

Ready to learn more?

Then check out this 100% FREE traffic workshop hosted by my good friend Tim Erway, CEO of Elite Marketing Pro.

If you’re brand new to traffic generation and want to kick-start your success, this is for you.

Or, if you’re already a seasoned pro, you’ll learn a few new tips for immediately increasing your profitability and scalability.

Again, this is the exact strategy that made all the difference in our business.

So if you haven’t registered yet, what are you waiting for?

Just pick a time that works for you to attend Tim’s traffic workshop right here.

Cecelia Morris
CEO Taking Charge Inc.

P.S.,  Please leave a comment to let me know what you found out that you didn’t know before reading this post.  I always enjoy reading what you have to say.


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